1. Find yourself a narrative immediately
“Evidence doesn’t win the day. Jurors go with the narrative that makes sense. We’re here to tell a story. Our job is tell that story better than the other side tells theirs.” – Johnnie Cochran.
2. Use emotion, not endless uninspiring stats
Labour’s last party political broadcast was basically an essay in video form. So much information you end up walking away with nothing. Looks like Labour is investing heavily in script writers and forgetting that words are nothing without the story and emotion behind them. Invest in creative story-telling and use emotion to drive action. Humans connect to stories not numbers and emotion drives people to act. Tell a good story and the facts will come along for the ride.
3. Stop playing defensive. Go hard or go home
You think that the coup would have been a wake-up call.
4. Take risks, you are losing playing it safe
“The President instructed us to double down our efforts, to try to get more innovative and more aggressive. His view was you have this big battle when you think about how you’re going to communicate in the digital space, because authenticity is the coin of the realm in the digital space. But in politics, discipline is the coin of the realm. Sometimes there can be tension there. So we decided to take on additional risk… be very willing to take on risk that under traditional political rules you wouldn’t.”
– Dan Pfeiffer, former senior advisor to President Obama.
5. React in real-time not after the event or weeks later
When the NHS was in crisis, Labour was selling immigration policy. When Trump was being inaugurated, Labour was campaigning for the NHS. What the hell is going on? Act in real-time. If you had plans, change them. This is how the internet age works. And think and plan ahead. Whilst George Osborne was dropping bad news on inauguration day, Labour were launching a nationwide policy. Madness.
6. Where’s the innovation and creativity?
600,000 members. 0 innovation. 0 creativity. Why?
7. Use viral video as press release
“There’s this funny thing where it’s like, if we put out a press release, it is accepted as a proper form of Presidential communication. But if we put out a video, that’s somehow propaganda. The mentality is going have to shift [to acknowledge that] a video is just a more shareable, more enjoyable way of communicating the same information as the press release. Everyone is going to have to adjust to that.”
– Dan Pfeiffer, former senior advisor to President Obama.
8. Attack FFS! Make headlines
Theresa May just dodged the Trident question on Marr and deflected blame by dragging Corbyn under the bus. Attack back, on twitter, straight away. Be sassy, people love sassy side eye Corbyn:
‘.@TheresaMay’s talking about me being a national security threat? When she’s the one firing £200bn nuclear missiles towards Florida!’
‘That’s £200 of public money she’s willing to spend on something that could possible start WW3 with Trump.’
9. Redirect blame from immigrants to the 1%
People are angry about being neglected. They blame immigrants for their woes. That anger cannot be placated, it needs to be redirected. Redirect anger by rebranding the enemy and aggressively attack
10. Use simple inspiring soundbites, not dense alienating waffle
“Everything should be made as simple as possible, but not simpler”
– Albert Einstein.
11. Use Twitter to create headlines and counter in real time
Trump and Bernie are the example. Use emotion. Be simple and in voice. Stream consciousness and react and/or attack.
12. It’s an attention economy, create spectacles online and offline to garner public gaze. Be bold. Be brave. Rock the boat. Repeat: You are not Ed Miliband
Put yourself on the map FFS. Tap into big events. Jez grew and become popular because of the anti-austerity marches. That’s where most young people first heard of him. When Trump was being inaugurated, Jeremy should have been trolling hard. Labour should be representing strong at the Women’s march. People hate Trump. Play on that. May and UKIP love him. What an opportunity to grow new fans.
13. Action not words: Use Momentum to win post-Brexit heartlands by delivering what community needs
“The original vision of the party was to develop a lifeline to the people, by serving their needs and defending them against their oppressors… We knew that this strategy would raise the consciousness of the people and give us their support… They would know that, in spite of the oppressor’s interpretations, our only desire was to serve their true interests; and they would defend us.”
– Huey P. Newton.
14. Treat JC like Jesus, and keep him at one and on the ground with the people
As soon as the Red Cross declared the NHS was in crisis. Jeremy should have been down the nearest hospital helping nurses and doctors.
15. Show don’t tell. Use real stories from real people to show just how nasty Tory party are
Create two minute I, Daniel Blake’s, aimed at post Brexit working class communities instead of middle class liberal audiences in selected cinemas.
16. Use psychological triggers
Oldest marketing trick in the book. Trump does it a lot, when he says ‘believe me’ after uttering a load of BS. Tell people that you will be Prime Minister every day. Place that thought in their mind. Create campaign called “when we become Prime Minister” and get the public involved. Give the public an investment in the election. When Corbyn become Prime Minister, they become Prime minster.
17. Utilise new and digital media
They are desperate for ad clicks, that’s why they gave/give so much airtime to Trump and Corbyn (Corbyn initially, anyway) Create content and feed it to them. Obama sold Obamacare by taking selfies and recording it in a quirky video that was released via Buzzfeed.
Taken from a Facebook post by Bobby.